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Benefits of Website Localization
...... and your competitor in all major languages, which one will gain more credibility' Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.
Website localization increases revenue
Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.
It is clear that website localization is a must for any truly international business. In addition to the technical and programming elements of website localization many cultural factors must be borne in mind.
For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration' Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability'
Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience.
Little Things Do Mean A LotLittle Things Do Mean A Lot by Mike Moore While I am always on the lookout for ways to market myself as a ..... About the Author Neil Payne is Director of London based cross cultural communications consultancy, Kwintessential. http://www.kwintessential.co.uk
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