Benefits of Website Localization

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Benefits of Website Localization

Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.

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'Localization' relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.

The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.

Website localization brings with it numerous benefits. The three main benefits of localization are:

Website localization crosses language barriers

32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.

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Companies are now waking up to the fact that English is no longer 'the' international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company's site has not undergone the localization process yet, it will be playing catch up in the future.

Website localization builds credibility

If your company only has a site in English and your competitor in all major languages, which one will gain more credibility' Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.

Website localization increases revenue

Billions ......