Be The Brand!

Affiliate Marketing- Part II "Giving A Facelift"
"20% of your sales force produces 80% of your company revenues" - Vilfredo Pareto, Economist.

This is one rule that definitely rules the world of .....

Quick - what do you think of when you think of Nike' The swoop symbol, right' Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle.

Now, think Corey Rudl...the Internet
Marketing Center; Ken Evoy...Make My ___ Sell products; Allan Gardyne...
associate programs.

Changing Faces Of Affiliate Programs?
Its hard to have a discussion about affiliate programs without mentioning Amazon.com. .....

These are much more than products...
these are brands and brand identities.

Have you thought about how you will
brand yourself through your business'

Now, a lot of the experts emphasize the
importance of your unique selling
proposition (USP) in the equation. Granted, USP is a key element in building your brand.

Bearing Fruit In 2005

God has called each one of us to bear fruit. Fruit is very specific in that it tastes best at the right time. If you eat fruit like grapes to .....

But it's not the total picture.

If Nike had concentrated its corporate

Market Value
Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from .....

philosophy on only producing a top-quality running shoe, how different do you think the company would be today'

As we all are know, Nike is much more
than a shoe company. It's a sports brand: a sports promoter, a shoe and clothing company, a retail store. It closely identifies its brand with winners from the world of sports (Tiger Woods and Michael Jordan, for example).

Their goal - for you to feel that by using Nike products you too can succeed. Or at least look like your heroes.

The Walt Disney Company is famous
(infamous really) for its religious zeal in enforcing it's clean, wholesome, family image.

Having grown up outside Disney World
in Florida, I saw firsthand the steps that Disney took to enforce their strict standards (appearance, customer service, etc.), the real-world tests they put their employees through. And the payoff' Billions.

Everything is planned to protect the
branding of the Walt Disney Company as
a fun, safe, family-oriented organization.

No surprises.

Now, I'm not saying that you have to go
to the extent of a Disney or a Nike, but you should put serious thought into the impression you're trying to make.

Does everything flow from your USP'
From the look and feel of your web site, your business cards to your ads - are you building your brand'

Ask yourself these questions:

What does your company stand for'

What do you want to be known for'

Media Marketing
Basic On-Page SEO

On-page optimization is often ignored by the top sites on Google - after all, .....

What is your company philosophy'
......