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Basics of Search Engine Positioning
Media MarketingBasic On-Page SEO On-page optimization is often ignored by the top sites on Google - after all, ..... ...... you search
down through the "categories" - you haven't typed anything into the
"search box" - you are now getting results from a directory (these results
come from two directories - Open Directory Project and LookSmart.)
There is a relationship between search results in the "engine" and the
directory or directories that are associated with a particular search
engine. It appears that many search engine's algorithms have been
set to include results based on the directory. Therefore, it is imperative
that you are listed in the directory associated with each search engine.
C. What happens when I submit my site to a search engine'
First, the search engine's spider will visit your site immediately,
and schedule your site for inclusion in the search engine's index.
Second, usually within a few weeks, the engine will place your site
in their index.
Third, the spider will revisit your site, to include any updates. Once
you are included in the index, the spider will usually revisit every
two weeks. The spider will also begin to "crawl" your site by
following the links off of the page that you submitted. This process
is also called "automatic update". With Excite - these new updates
seem to be automatically included once the spider has visited the
site. However, if you are dealing with the Inktomi spider - slurp -
which gathers data for Hotbot, Snap, Yahoo! and others, this
information may not be included in each particular engine's index
for several weeks.
Fourth, when someone uses a search engine, they type
"keywords" into the search box. They are submitting a query to a
search engine. The search engine, depending on how it has been
tuned, will pull up all of the relevant sites which pertain to that query.
D. Variables That Affect Ranks
When you are optimizing your web pages for certain engines,
you must always keep in mind that keyword frequency in text and
Leather Motorcycle Jackets,bombers,jackets,coats,blazersLeathericon offers high quality leather jacket, motorcycle jackets, nascars, blazer, bomber, biker, coat, ..... location of your keywords, is the most important part of how the
engine will rank your pages. ALL search engines rank pages
based on frequency and location of keywords.
Some engines also are programmed to give a boost to pages
which meet the following criteria:
1. link popularity
2. keywords in the title, most important keywords first
3. keywords in the names of the linked pages
for instance: educational toys
4. keywords in alt tags
5. keywords as names of images
for instance: 
6. keywords in the description tag
7. keywords in the keywords tag, most important keywords first
About the Author If you need more help, check out the book:
http://www.thewritemarket.com/seo-book.shtml
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