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B2B' Watch your Mouth!
...... the heartfelt disdain' Part of the negativity is simply the result of
the audacity and arrogance of the young Internet entrepreneurs. The dot coms
showed up in virtually every business sector, announcing they had arrived to
turn the industry on its head, all without any depth of experience in the
industry. For all their audacity, they were rewarded with sky-high IPO
results after just a few quick months. Suddenly these interlopers were valued
Content Is Crucial!Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which ..... higher than the decades-old industry stalwarts. If the young dot com smarties
had half a brain, they would have purchased some of those traditional
dinosaurs. In their arrogance, they didn't see the value of the dinosaurs.
Steve Case of America Online was one of the few with the wits of nab a
traditional industry leader, Time Warner, while AOL's stock was soaring.
Executives of traditional companies had good reason to fear these upstarts.
There was a moment when an upstart could become your new boss.
Most of the dot com arrogance is gone, and with it went the swaggering
entrepreneurs. Now it falls to the dinosaur companies to implement the
3 POINT BLANK LINKING FORMULAS!1) COMMUNITY TOGETHERNESS Allow other web sites to use your online community for their web site visitors. Just have them link ..... transformation. And do it they will, even while they trash the concept of B2B
ecommerce.
I recently attended the annual executive conference of the National
Electronic Distributors Association. The dot coms that two years ago came to
Marketing CampaignsCopyright 2005 Andy Murray Affiliate programs (also called Referral Programs or ..... disintermediate and destroy these distributors are now "dot gone." In their
place are humble software companies that sell e-business functionality to the
industry dinosaurs. The leaders of these software companies are former
distribution executives whose start-ups were funded by the very dinosaurs
they now serve. Better to buy B2B solutions from a former colleague than a
whiz-kid college dropout who knows nothing about your industry.
Titles - And Subtitles - Sell Books!Does a title really sell a book' The short answer is, yes. You must be careful in choosing your book title because if a book does not attract a ..... The executives in this industry won. They're eating their cake. They
vanquished the un-scrubbed dot coms and are now happily hiring their former
colleagues to transform their companies. Yet the bitter disdain over B2B
persists. It likely stems from the quiet anger over the reality that the
young no-nothings almost captured the age-old industries.
About the Author Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring
Entrepreneur's Guide to Internet Start-ups (St. Martin's Press). You can
reach Rob at spiegelrob@aol.com
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