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Awards Programs: Promotion
I know you've finished creating your awards program. You spent ages creating
the perfect award image - everyone agrees it is the best that they have ever
seen. Your criteria are exact and exceptional. Your award is completely
defined and, well, it's perfect.
Now what'
Hey! You need to tell people about it! That's the whole purpose of awards
after all - to get people to send in their site data. And they cannot do
that if you don't tell them all about it.
The first thing to do is make sure you reference your awards program from
every single page on your web site. Build it right into your main, top level
navigation. Make it as obvious as you can without detracting from your
design.
I cannot stress this point enough. You are already (presumably) promoting
your web site - so it only makes sense to be sure your web site promotes
your awards program. Make it very easy to get to the program signup page so
that people will flock to it and literally flood you with submissions.
Next, make sure you submit your program to all of the same search engines as
you submit your site. Submit the page separately and on a different day than
you submit your index page.
Now is the time to also make sure you are in the big index -
http://www.awardsites.com
This is arguably the most important awards index on the internet. If you are
listed here you will get by far more traffic than any other listing.
Awardsites carefully reviews every single award that gets submitted, and
they are so good at this that they have earned a prestige and trust that is
unparalleled anywhere.
How do you get listed on Awardsites' Begin by reading the promotional
material on the site. You will find that awards are separated by subject and
grade (higher grades means better awards programs). Read the criteria and
determine which level you think you would like to be listed within.
Now, go back to your awards program and compare it to the criteria with a
critical eye. Does your program measure up' For example, one of the big
requirements to get a better grade is "good criteria". Look at some award
sites listed in the different levels and see what "good criteria" means.
Once you understand, go back and modify your criteria to measure up. Do this
for every point and you will probably get a higher listing.
Pricing AdvertisingYou might have an attractive web site with great products, but your site will sit untouched in cyberspace without .....
Be sure to add your award program to the Website Awards Worksheet at
http://websiteawards.xe.net/ as soon as you are finished. You will get some
visitors from this worksheet. It's a good idea to make sure you have gotten
your award listed in Awardsites before you submit to the worksheet.
There are other places to get your award listed. Search them out and apply
as you see fit. Generally, I've found these by applying for awards - usually
the banners and buttons for these different programs are listed on the same
page as the awards. Believe me, though, the amount of traffic you ......
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