Avoiding the Big Page Title Mistake

Should You Say Yes To RSS?
' 2004, John Calder
http://www.TheEzine.net

You've seen the posts on all the marketing forums - what is RSS' Should I be using .....

One of the biggest mistakes made by website owners is leaving the titles of the website pages blank or filled with the wrong words.

The page title of any website page is set using the HTML *TITLE* tag. Even if you don't do the programming yourself, you can always check your website pages and have your web designer make the changes for you.

If you want to see an example of the number of website pages that are not named well, then simply take a walk to Google.com and type in the following:

Public Relations And Marketing
© Copyright 2002-05 Thom Reece All Rights Reserved

"untitled document" - 11,400,000 results

Staggering isn't it'

But then, you may be wondering what the big deal is. You may not know this but the page title is the single biggest factor to any web page when getting ranked in search engines, as far as internal optimization is concerned. Internal optimization is just the changes that you can control on your own site, such as the content, the keyword density, the page title, the text color, etc.

Marketing Strategies
Search engine optimizers often forget who our true audience
really is. We get so wrapped up in trying to please the search
engines that we .....

Remember: the page title is the single biggest factor.

So how do you choose a good page title' The best way is to write in the words that you think people would most likely type to find your site. These words are known as keywords. ......