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Ask Mr. D - Search Engine Keywords
Dear Mr. D,
My partner and I have a website that puts together all kinds of tours of Mexico for people. I think we have great products at great prices. We have a great website that cost us a lot of money to have designed. There's just one problem, we are getting very little traffic. So, I'm sure you can guess that we aren't making any money.
It is our understanding that search engines can bring a lot of traffic to a site, but that
hasn't been our experience. We have listed our site with several of the pay-per-click engines and we have a top listing with all of them with the key phrase "Mexico Vacation Tours." But we are only getting a few hits a week. We don't know what's wrong.
Signed,
Defeated
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Dear Defeated,
I am surprised you are getting any hits at all. Your key phrase is too narrow for most surfers to find.
You need to list your site under the keywords: travel, tours, vacations, Mexico, Mexico vacations, Mexico City, Mexico City vacations and several other keywords and phrases along those lines. I wager you can come up with forty or fifty good listings for your site, if you put your mind to it. Just be sure each keyword or phrase ......
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