Ask Mr. D - E-Commerce

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What is Homeschooling And How Do I Know If It's Right For My Family'

Do you know what .....

Dear Mr. D,

I have owned a sporting goods store for
the past 15 years. A few months ago I
decided to take the plunge into the world
of ecommerce. Boy, what a difference
between a brick and mortar store and a
store on the Internet.

In my bricks and mortar store we get a
few browsers, but most people that come
in buy something. However, at my online

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Lawrence and his wife Debbie walked into my office back in early 2000. They were a handsome couple in their mid-50s. They had .....

store most visitors seem to just look and

then leave without buying anything.

I am obliviously going to need a lot more

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You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing .....

traffic to make my web site pay off. Do you
have some advertising ideas that won't
cost me a fortune'

Signed,

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Have you ever visited a web site and been attacked by
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Need Visitors

________________________

Dear Need Visitors,

Welcome to the Internet. As you have
learned, it takes a lot more visitors to
a web store to produce a sale than it

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All Hail.

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does to a brick & mortar establishment.

To increase your web site traffic without
busting your advertising budget, try
piggy backing your web advertising onto
your current local store ads.

For example:

COUNT DOWN TO AN ARTICLE.
There are hundreds of books available to teach you how to write
a good sales letter/advert.
If you were to read them all it would be possible to .....

In your newspaper ads use a little
space at the bottom of each ad for this:

......