Article Writing: SEO, Expert Authors and the Dumbification

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Article authors who use SEO (Search Engine Optimization) keywords to attract attention and falsely position themselves as experts, are like impurities in the water, clogging up the pipes. This is indeed a sorry situation. Unlike the days when the internet was young, if you want to find good information, you have to filter out the dirt first.

When you do web research using keywords, do you generally have to read anywhere from 4-7 articles on one particular topic before finding one written by an intelligent human being' SEO abuse is making it more and more difficult to locate the people with real expertise and valuable insights. It's a growing problem, to say the least. But in terms of information-gathering, how do we pick through the chaff and get to the gold'

Use Specialized Terms in Your Keyword Search

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When I'm in research mode, in addition to keywords, I use specific and/or specialized terms in my web searches. This helps me scope out authors with real knowledge as opposed to the BS artist looking to make a quick buck. It works for me, and it can work for you as well.

For example, let's say you're a writer, and you want to learn the proper protocol for submitting a query letter. If you search using the words 'query letter,' know what's going to come up' A million and one hits, the majority of which will be ads, which serve no purpose if you're trying to learn something new. But if you type in 'query letter' and 'format' and 'cover page' all in the same search box, you may be able to find some really helpful information from publishing experts who know everything there is to know about query letters.

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Make Sure Your Specialized Terms are Still Considered Special

It's worth noting that specialized terms often evolve into keywords as their meaning becomes widespread. Unfortunately, as the evolve in popularity, they devolve with respect to informational value.

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In the old days, if I wanted to find a good article about nutrition and the immune system, I might look up 'free radical fighters'. It was something that only real nutrition specialists knew about. In today's more health-conscious world, the term 'free radical fighters' is wildly popular. Where it was once strictly textbook terminology, it's now a "buzz word," used to advertise things like shampoo. As such, it's become a 'dumbed down' term; a fancy word that's being thrown around, and as a result, you see it in lots of places where there's nothing 'specialized' at all! Consequently, if I do a web search using this keyword, it's going to take me several tries before finding detailed information that I can actually learn from.

So: how does this impact information researchers, authors, and the quality of content on the internet' The diligent web hunter should choose his web search words wisely. And the author who wants to leverage SEO with keywords, should also fortify his articles with real and valuable information- including specialized terminology. In doing so, perhaps we have a shot at keeping the internet's article content informative, relevant, and valuable to the reader.
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