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Are You Making These Costly Affiliate Mistakes?
There are many ways to generate sales, but there are also ways to ensure your affiliate marketing will fail. However, many marketers make these mistakes without realizing they are actually running away sales!
To help you with your affiliate marketing programs, we have collected some of the most common mistakes made by web based internet affiliate program marketers so that you can avoid making these. Many people have learned these same tips the hard way - through struggling to generate sales that simply never closed. The whole idea is to close the sale!
1. Failure to realize people scan information.
The absolute Number One mistake made by affiliate marketers is failing to realize that the prospect that lands on your website will only read about 30% of the material on the page. Most people, especially those busy, highly intelligent, professionals who have the money to buy your products, are too busy to read every word.
They will look for highlights, bullet points, pictures, and blurbs and focus in on those points to determine whether the information is worthy of additional time to read more. Don't fall into this trap. Create your affiliate marketing landing page so that the main points stand out and can't be missed by the reader who scans the page.
2. Failure to offer bundled packages.
Everyone wants something for free; it's just human nature. Free reports added to the product you are selling, free software that enhances the specific product, or even a free subscription to a newsletter will give the prospect the idea that they are getting more for their money than the single core product you are marketing. Don't let them get away by simply offering your product. Bundle a package no one can refuse!
3. Failure to follow-up.
Of the people who will land on any specific affiliate marketing sales page, 1 in 100 will buy immediately. The other 99 will move on to another page and never return. In order to attract a larger percentage of those 99 who move on, have a sign-up for free reports using an autoresponder.
Let's say 25% of the 99 sign up for the free reports, that means that 24 people are going to see your product in their inbox by way of your free report. If only 10% convert to sales, you have changed from having 1 sale in 100 hits to 3.4 sales per 100 visitors. And that is a very conservative estimate.
4. Failure to remember the rule of sevens.
It has long been known from scientific research that the average person will have to be contacted about a specific product seven times before they will buy. This goes for buying houses or buying affiliate marketing ......
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