Are You in for a Safe Landing' - PPC Landing Pages

4 Tricks For Lightning Fast Indexing?
Copyright 2005 Kurma Group

The biggest problem that most are running into seems to do with getting INTO the search engines. .....

You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients'

Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you' Your home page' I hope not. You should create a specific landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.

Here are some tips to create a good landing page:

Market Value
Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from .....

1) Focus! Focus! Focus!

The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in the first place) and are trying to either:

a)Get more information about your product or service

5 Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product

The product could be a simple report posted on your Web
site or autoresponder to .....

b)Find the "Buy now" button
Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is "buy skidoo" then have a button that says "Buy Skidoos Here".
Don't distract them - give them what they want.

10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, .....

2) Customize your landing page

Use a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.

3) Give them information

If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until ......