Are Visitors Afraid To Buy From Your Website?

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Are you losing money everyday because of people's
fear of buying on the Internet' Poll after poll
continue to show that most people are uneasy about placing
an order online. This is costing you money.

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It is this uneasiness that causes people, who need
or want your product or service, to leave your site
without placing that order. I know, some people simply
change their minds about making a purchase at the last

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minute for other reasons. But, a large percentage of those
last minute back-outs are due to the fears brought
about by the horror stories people hear and read about
of all the Internet scams and rip offs that are out

there.

To counter this reluctance to shop online, you must do
everything you can to convince your visitors that
your site is a safe place to do business. If you succeed,

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your sales will jump dramatically.

Here are some ways to add credibility to a Website:

Place your contact information - including your name,

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physical address, telephone number and email address
on your home page, your contact page and your order
page. If visitors know you are easily accessible, they
will feel better about doing business with you.

Use third party credibility by collecting testimonials
from your satisfied customers and place them throughout

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The answer is a most definite yes!

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your pages. Put the strongest two or three testimonials on
the order page.

Another way to lend third party credibility to your
site is to join either the Better Business Bureau or the
Better Internet Bureau, and display their logo on your home

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page and your order page.

Pictures of your product(s) will greatly increase
sales. If you are selling a service or a book, putting your
picture on the site will ......