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Are Affiliates Getting Fired?

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Copyright 2005 Kurma Group

An alarming trend seems to be catching on with popular merchants lately. The trend is the tendency for some of these companies to begin discriminating against new or inexperienced affiliates and actually FIRE them!

Removing an unproductive affiliate is understandable; however, having a ridiculous screening process that only allows websites with thousands of visitors to squeeze through almost seems ridiculous.

Now in defense of merchants and affiliate programs: If a program finds that one of their affiliates is using their company's banner and link on 'unethical' or completely unrelated websites, then yes, that affiliate should be dropped.

However, for the everyday work-at-home man or woman hoping to make a stable income through affiliate marketing ' at least give them a chance! The bottom line is that affiliate marketing is still a young, but powerful industry with MUCH room for growth. The only way we can fuel this growth is if we provide the proper training to the new members.


If we just fire the new members and use the 'no experience' excuse, then how are we ever going to expand the industry'

We at The Affiliate Classroom have spent the last few weeks getting to know many affiliate managers and companies on a personal level and have asked them questions about this matter. My conclusion is that every affiliate should be given a chance. If 'deleted' from the system, there should be a very good reason.

In some of our research, as we read some of the terms of service, we were surprised to find some 'credible' affiliate programs who were dropping affiliates if they did not earn a certain 'minimum' in a given period. In my opinion, that is simply ridiculous.

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Here is our personal opinion and conclusion regarding this matter:

When to remove affiliates'
- Their actions can 'hurt' your company.
- They are strictly violating company policy.
- They have inaccurate contact information.
- They have been 'completely' inactive for a period of 3 months or more.

When it is wrong to remove affiliates'
- Their website does not get enough traffic.
- They did not meet a 'quota' even though they were trying.
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- They are new and have questions.

Do not get me wrong, most affiliate programs are still doing it right ' they are treating their affiliates properly. ......



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