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And Then The Sales Started Pouring In...
Hey buddy, lets go shopping to the internet mall.
This shop looks cool c`mon lets step in. Goodness...
why is the door so tight is the shop crowded'
Cool... look at that gaudy interior.
Yuks! those blinkers... It`s driving me crazy.
What are they selling'
C`mon let`s get out before I have a seizure.
This joint here looks more promising... Whew that`s
better!
Hey...What the...
A Guide To AdWordsIf you're a regular internet user, you have undoubtedly used Google recently. And why wouldn't you' It's a great service. ..... "Can we have your email address sir'"
But why... we have just come in, let us at least look
around first'
"Well sir... It`s company policy that our customers
first sign up to our mailing list before they can
explore shop"
No... thank you then ...You see it`s my privacy...
"Sorry Sir, Company Policy".
Great... On to the next one then.
Wow look at that widget... Just what I need... And
the price is right too.
Oh but you need to get Ma to select the color...
Come to think of it, better wait for the next
paycheck.
Uh- Oh... then let's take the business card, we will
come back again.
What... No business card! Heck is this a business or
what'
Goodness man! A business is a business is a business
whether you do it offline or online there are certain
codes of conduct to follow for sure fire success.
What happens when a potential customer steps in to
your realm'
Consider How would you feel say:
- If you entered a shop and immediately felt
uncomfortable, dizzy, lost in the chaos...
- If you just stepped in to a shop and you are asked
for your email address without being given the chance
to look around first ' I for one value my privacy and
will rather step out then reveal my personal info.
[The concept of mailing list/newsletter works well
with information products but if you are selling
other goods you need to do better]
- If you entered a shop and saw a cool gadget but do
not know why/ how to use it / where to use it /
advantages etc. Will you buy it without a demo'
- If you like the shop, you like the merchandise, but
you are not ready to buy just yet, maybe you want to
compare prices or you are waiting for your paycheck or
you want your wife/husband/partner to approve of your
choice... (any no of thousand and one reasons), so
what do you do... you pick a business card and leave
unobtrusively with the option to return later.
- You like the shop, you like the gadget, but you do
not need it, and you know your best friend is
searching for it , so you are itching to tell ......
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