Analyzing Web Traffic

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...... website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could

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improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less

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important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking

for, so statistics may show you a number of different exit

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Choosing Keywords

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pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that

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purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your

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site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand

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recognition, and this is a sure sign of burgeoning success.

About the Author

Brought to by Larry Strawson author of many articles
and ebooks on search engine placement.

For more information on search engine placement
http://tinyurl.com/8wbxl