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Analyzing Traffic - Visitors V. Hits
Successful MarketingIn part 1, I said that a theme-based website is a site based on a single theme or concept. Every page of the site concentrates on a ..... ...... the number of visitors is important because you want to know how many potential customers are coming to your site. That being said, you should never focus on visitors without contemplating hits as well.Hits are important because the number of hits tells you very important information about your site. Since hits represent the total number of pages viewed by all visitors, you can use the information to determine the effectiveness of your site. I call this by the very original and sophisticated name "hits to visitors ratio." Let's go back to our bookstore example. Assume a person walks into a bookstore and only looks at one book. This may mean the person knew what they wanted, found it and bought it. Obviously, this is an ideal result. But what if a thousand people walk into the bookstore and only look at one book each' The bookstore would have a problem and start trying to figure out what it is. The hits statistics on your server tell you the same thing.
If your site has multiple pages, you need to find out if visitors are clicking into the internal pages. This is generally known as determining the depth of your site. The simplest way to do this is to divide the number of hits by the number of visitors for a particular time period. This figure will tell you if people are seeing one "book" or taking a look around.Analyzing your server stats can be a real eye-opening experience. The information can be good or bad, but at minimum you will know if any corrective steps need to be taken.
About the Author Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com
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