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Analysing And Creating Highly Popular Web Pages
...... not have the same ranking as the old one! So if you take its statistics and use them, your pages will rank poorly. What you should do always is look a little closer at the information you get from your search results. Many engines provide extra information about each page on their results list such as file size. Look at the reported file size on the search result, then go on to the actual page and see whether the file size is just about the same. On Internet Explorer, you do so by right-clicking on the page and choosing the Properties menu item from the popup menu. Another way of finding out is seeing whether there are any differences in the title and description of the page on the search engine results and on the actual page itself. Most engines use the page title as the title of the search listing, and the meta description or first few words on a page as the description on the results. You might find, for example, that the title on the search result reads 'Super Real Estate Page' and on the actual page it reads 'A Big Super Real Estate Page', meaning that the page currently available is a modified version of the one that was originally indexed at by the search engine.
Meticulously inspect the top ranking page, counting the total words and keyword frequencies on each element of the page. Some elements may be missing; some pages may not have meta tags. Don't worry about that because sometimes an engine may actually give a page a higher rank without the meta tags. One easy and fast way of analysing these pages is by using a software package designed for that. Three such packages are the GRSoftware Keyword Density Analyzer, WebPosition Page Analyzer and PositionWeaver PRO. Use the exact word counts and keyword frequencies found on the top ranking pages. You may be tempted to add or reduce from the word count or frequency a little, but do not do that. That may actually cause your page to rank poorly since it may not pass the fine mathematical margins that engines set.
The next step is to edit your current pages or make new ones that have these exact same statistics. For example, if your current home page has a title that is 17 words long and has your keyword appearing 4 times, and your research indicates that the top-ranking page has a title 8 words long with the keyword appearing once at the beginning of the title, then change your home page that way. Do the same for all the other elements. You can also use software such as PositionWeaver or a database software or script if you can create one to build new pages with these statistics.
Once that is done, the final step is to submit your home page and wait. If you did your job correctly, then in a few days or weeks (sometimes the engines take a while to index) you will see some very encouraging increases on your site traffic. And with the high popularity that the top search engines enjoy, the rewards are very much worth all this effort.
About the Author David Gikandi (support@positionweaver.com) is CEO at SearchPositioning.com (http://www.positionweaver.com).
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