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An Introduction to Link Exchange - Part1
...... Definitions:
Inbound Link ('backlink') ' a link from another website pointing to your own;
Outbound Link ' a link from your website pointing to another website;
Internal Link ' a link from one page on a website to another on the same site i.e. with the same domain name;
Reciprocal Link ' an exchange of links between two websites, by arrangement;
Deep Linking ' a link pointing to a page other than the home page of the site linked to;
As stated earlier, there are two major benefits to linking with other websites.
To obtain traffic from the inbound/backlink
Your new website will have a task to obtain traffic as it will be some time before the search engines index it and include it in their search databases. Therefore you will have to find other ways to give your website the exposure it requires to generate traffic.
One way is to ' borrow' the traffic from existing sites. If you already have an established website, this would be easy ' simply put a link on your old site to your new one. However, if you are just starting out, or your existing site does not complement your new one because it is in a completely different category, you will need to seek out other sites that might agree to carry your link. In this way, you can tap into their existing traffic.
To improve search engine exposure
"Rest At Shiloh"He Remembered ... "Rest at Shiloh" I Samuel 1:1-28 The LORD closed Hannah's womb; ..... Search Engines especially Google place great stock by the incoming links that a website has. As explained above, these incoming or backlinks are an endorsement or vote for one site by another. Google considers them a recommendation of one site ' carrying the outbound link ' for the other.
When a website links to another, it passes on some of its Page Rank (without losing any itself). This boosts the PR of the website with the backlink, improving its search position. This in turn increases the chances of the website being found in a search for a particular keyword/phrase and obtaining free targeted traffic.
How to Link
If you are convinced about the benefits of linking, the question in your mind must be -
'Yes, but how do I go about obtaining incoming or backlinks''.
In the next part of this article I will look at the techniques and srtategies to obtain backlinks
Al Bert is the owner of http://seoelite.mywebhut.com
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