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Amsterdam firm of webwriters reveals how they got their PR-3
Business Cards Go Fishing!The offline effort of business cards should focus on getting your website address out there for everyone to see. How do you ..... Case study into ContentClix keywords reveals
-how we got listed in the search engines
-achieved PR-3 listing in Google
-and several PR-1 listings in others;
This a shameless marketing article but we're hard faced enough to take on the odds you're going to read it A-Z. It is the story of how we ended up in the top echelons of major search engines.
The website in question is www.contentClix.com . this one. We -the five of us- live together in a big, crooked house overlooking the lovely canals in Amsterdam and when we don't play table tennis, we write long, short, medium and stupendously superfluous copy for a variety of international websites who generally are on the lookout for content that's crisp and freshly European.
Short sentences for instructional copy. Long ones that everyone can still get their head around by the time the last i has been dotted for the rest.
Marketing PptWill Providence permit foreign murderers in our midst (in attitude, if not yet in action) to unleash nuclear fires .....
We ourselves did not set out to reach top rankings in any overly organised way. That's why we had so much fun doing the research into the issue. And we've become totally addicted to finding out what are the best tools out there to really go about achieving effectiveness.
To be entirely clear, the contentclix web presence is nothing more than ten pages, with a total of 19 incoming links as of today. We have not purchased expensive keywords nor did we advertise ourselves anywhere or use any seo gimmickry.
So here we go, this is our report of our post-search engine listing internal inquiry into our mysterious jackpot hit. ContentClix has a list of 22 keywords. (ContentClix, content clix, clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copywriter, creative labs, creative writing, story writing, editorial, editing services, journalism, reporting, freelance writer, freelance writing, writing resources).
We chose these initially because we feel they describe our business accurately and we think that these are the words that spring to mind first when you are looking to find a bunch of copywriters like us. We included our name because somebody said we had to.
ContentClix is a bland name. On purpose, because we believe that having a posh name is stupid, an overly arty one pretentious. After weeks of not being able to decide, one early Monday morning following a frantic work weekend because we'd missed deadline after deadline for a big account, all five of us agreed that having a practical, functional name would remind us to put in some work hours while we are here.
(We were going to be named 038 at first but it appears to be a number quite well known in chemistry, referring to a mineral known as 'strontium' which in this country's language is like 'shittium' in English so that was a no no, mostly regretted by our office molecule clixy who is responsible for our blog, the url we'll advertise soon enough.)
How did we find out where we actually ranked in the search engines' We ran a search on a tool that's most widely used by professional seo's to check backlinks to websites. It's called www.marketleap.com. A very appropriate name for the venture, because it made us literally leap.
Another site offers free google page rank checks and probability checks of your site. This is what it said about us: "Results: Your current Google PageRank is 3. Based on our calculations, we predict your future PageRank after the next Google update will be 3, an increase of 2.63%". That was enough for us to be totally intrigues as to how things actually work in reality with the search engines. Call us dopey, but our expertise lies in writing sales texts, not search engines.
Using a trial version of the keyword specialist boyz at www.wordtracker.com, we set out on our quest to see what's so special about them. Wordtracker uses the parallel browsers dogpile and metacrawler to simulate queries that people run on the largest search engines.
Each time a user types in any of the keywords, a spider of the real life engines will be actively looking for the terms and somehow this signal is picked up by the metacrawlers too and counted by wordtracker software. It has a database with around 368 million searches from the last 60 days. These are some of the combinations of the keywords and the rankings they yield.
In quick succession, we ran these 10 arbitrary tests:
1) Entering the first half of the string of words into the search box:
ContentClix, content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy
Yieldedthisresult:->Page 1 in Lycos, Hotbot and Alta Vista!
2) Since not many people will have heard of us it's not likely they will be typing in our name in the search engines, so we took out our name from the list: content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy
Result:->Page 1 listings on All the web and Yahoo.
3) We get the hang of it and reduce the words one by one from then onwards yields this, even more surprising
content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy
Result:-> All the web, Alta vista, Hotbot, Lycos
4) We are starting not to believe our eyes here. Cutting out my what we thought to be the most vital words (content and clicks within comma's) keywords:
clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy,
delivers these astounding results: -> Page one rankings on: All the Web, AltaVista, HotBot, Lycos Pro
5) The bonanza goes on:
writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy
Results -> Page 2 Altavista, Hotbot and Lycos.
6) We keep taking out the keywords:
website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy
Result -> Page 3 all the web Alta Vista, Hotbot, Lycos and Yahoo
7) Omitting 'ghostwriter' is the death blow, in the end. This string of words delivers a no ranking in any of the search engines' top three pages:
website content, copywriting, ghostwriting, copywriter
Result -> no pr.
8) Adding the ghostwriter again:
website content, copywriting, ghostwriting, ghostwriter
Result -> a page three listing on AltaVista.
9) But when we take out the ghostwriter and ghostwriting and leave in most of our keywords, we are still very much loved by hotbot and Lycos Pro,
clicks, writing, website content, copywriting, copywriter, advertising copy
Result -> Page 3 ranking Hotbot and Lycos.
10) Let's put them on a weightloss diet. Not a good idea:
website content, copywriting, copywriter, advertising copy
Result -> no pr
11) So what happens if we enter the two hottest keywords just by themselves' Ghostwriter and ghostwriting
Result->no pr.
We can't expect people looking for us to be typing in more than two, at the most three keywords. Adding one simple word to the combination does not alter anything. Website, ghostwriting, ghostwriter yields zero results.
But exchanging website ......
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