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Affiliate manager time savers
Back To Basics In SEOThere has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine ..... What's wrong with all of you affiliate managers' True, it's essential to focus on the super affiliates, because they are the drivers of most of the sales, leads, and clicks in affiliate marketing. But that doesn't mean that those affiliates who have not achieved super affiliate status should be treated as pariahs.
The plain fact is that very few affiliate managers are bothering with the majority of their affiliates. According to findings by affiliate metrix, the top reason why affiliate managers neglect their affiliates is a lack of time. Affiliate managers do not plan to fail, rather they fail to plan. A little time management can translate into a lot of longevity for an affiliate program.
Who are your affiliates'
The super affiliates are a finite group. You are already communicating with them, but you've got to shift your paradigm a bit and fit in ample time for the others, that critical mass of producers that will be with you from month to month. If you step one rung below the super affiliates, you've got the Up-and-Comers: targeted sites that do well enough with your program to generate multiple checks each year. With a little help, they could be the next big thing in your program.
Also, you've got a large segment of Onesies: low traffic and low revenue sites that will earn one (maybe) check from you per year, hence their name. And lastly, you've got the one's to avoid' the Untouchables: banner farmers, under construction sites, no focus, no content, and no traffic sites.
Time can be on your side
Sure, we all have time constraints, which results in our inevitable focus on building and maintaining relationships with our super affiliates. However, it's easy enough to create shortcuts for yourself, so that you can service all affiliates, without neglecting the top affiliates.
Marketing StrategyCreating Link Popularity - Without Getting Banned by Dan Thies By now, most webmasters know that .....
One habit of successful affiliate managers is to compile canned answers to the frequently asked questions of their affiliates. Yes, these questions should be answered in your FAQ (frequently asked questions document), but if the affiliates are asking you, they obviously do not know the answer.
Every time an affiliate asks a question, write out a thoughtful answer to that affiliate. But never re-write the same answer twice. Instead, create a file in Notepad where you will house all of your eloquent answers. Save the file to your Desktop, and the next time you are asked a banal question about your program, don't hit the delete button, hit your answer page, copy the answer, and shoot it off to the affiliate.
For starters, answer the following questions on your answer page:
'How can I join your program'
'When and how do I get paid'
'How do I get your affiliate links'
'Can I link to your from more than one site'
'How do I update my contact information'
Just the FAQs
Successful MarketingIn part 1, I said that a theme-based website is a site based on a single theme or concept. Every page of the site concentrates on a ..... Many questions from affiliates could have been answered by your FAQ document. But they weren't, because very few people actually bother to read them. Since some people do read them, you should have an exhaustive list of questions and answers that is easily accessed by your affiliates.
If you don't know what people are going to ask, try asking a select group of affiliates and co-workers to navigate through your program ......
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