Disaster Proof Your BusinessCopyright 2005 SharewarePromotions Ltd
Who cares about which side of the toast hits the floor first' If it's your toast, and your floor, then .....
It always amazes me when I look at the stats of People who join Adding The Right Keywords To Your Website ContentYou've made your website, added a great title and keywords in the meta tags. That's it, right'
there are already many fine articles on that subject. Let's just
say that if you don't publish your own ezine, then you will have to pay
someone else who does to present your marketing message. Even
if you do have your own ezine it is very wise to buy or barter
advertising space in other Internet newsletters to increase your
exposure.
There are several ways present your message in ezines. The most
common, but least effective, is through the use of classified ads.
They do work, and are cheap to buy, but you will see far better
results with a higher profile ad. Placing your message at or near
the top of the publication gives it a much better chance of being
seen. These "Sponsor Ads" or "Featured Ads" not only stand out
from the rest of the ads, but they carry more credibility too.
Also, many publishers will allow you to include more copy in the
higher paying ads.
In your own ezine you can take your liberties and write full
articles that discuss the merits of your affiliate program. This
can be a very effective method, but you need to remember to write
it with the readers interests ......
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