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"AdSense is Stupid When..."
The Prophecy Of SufferingPlease visit the link to adopt a troop and pray for him or her daily. I have adopted my troop and he is in the army. Do visit the link: http://www ..... "AdSense is Stupid When..."There are times Google's heralded ad affiliate program isn't inyour long term business interest. Oh no I said it! AdSense isn't the unstoppable revenue engine for everyeBusiness. Before I am taken out and flogged by the eCommercepundits -- please let me explain what I mean in my defense. I make revenues from AdSense at a very high click-through rate.I experience high click-through rates with AdSense withoutresorting to questionable tactics like tricking site users withphotos (the AdSense trick and tip dujour). So my perspective is from one who has made decent income fromAdSense to fund aspects of his business like advertisingseminars -- and outsourcing to his virtual assistants. Yes,AdSense is a legitimate and significant revenue source. Howeverevaluate AdSense with some type of balance. By now you may have heard about people like Joel Comm's sixfigure income with AdSense, or Jason Calacanis of Weblogs beingon his way to generating 1 million dollars in AdSense revenue.Google's Ad revenue sharing affiliate program for publisherscertainly seems to be an eSales Nirvana for many webmasters. But there are obvious and not so obvious times not to useAdSense ads on your sites. Let's list - examine - and explainthem below.
~~~~> 1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particularproduct that is important to your bottomline, you don't wantAdSense ads distracting your customers from either joining youremail list, or hindering your site's online sales process. However I do see hybrid sites that are mini-sites or full scaleeCommerce sites, with AdSense at the bottom of their pages.This might not be so bad since only 1% - 15% of your sitevisitors will either buy from you or fill out a form. The thinking with this approach is you might as well make moneyfrom disinterested parties using up your server's bandwidth. ~~~~~> 2. SEO Business SitesIf your livelihood depends on search engine optimization ormarketing for a living you might want to think twice aboutdisplaying AdSense Ads on your site. I can tell you this frompersonal experience. I once was on top of MSN for search enginemarketing in my local area. I concentrated on my local areabecause I found people felt more comfortable hiring an eCommerceconsultant locally. One day my site fails totally out of the MSN index. Afterintense study I noticed that I obviously had a filter on my sitefrom MSN. I analyzed all the top ranking sites in MSN and noticed the onlydifference between me and the other top ranking sites was I hadGoogle AdSense ads on my site. Someone at MSN felt that myAdSense ads, and perhaps to a less extent, my book on SEO, wasgetting a free ride in the MSN search engine database. In fact I noticed that there were no sites with AdSense ads forat least the first 3 pages. Plus the sites with AdSense wereonly using 1 ad unit at the bottom of the home page (there were Poster AdvertsWhat Leaders Do by Tim Sales www.brilliantexchange.com 1. A network marketing leader doesn't wait until he/she gets a large group before becoming ..... very few of them in the top 5 pages).I knew it was strange to not have AdSense ads on the topInternet marketing sites. This prompted me to scan otherindustries where I noticed the same trend. Many of the leading SEO gurus have sites that have been bannedfrom the top listings by the search engines. It seems the morevisible you become, the more of a target your sites are to thesearch engine auditors. Some of my sites are still on the top of MSN with AdSense adsbut that doesn't mean they won't also be targets in the future. Let's face the facts. MSN and Yahoo! have competing ad networksto Google's, and this competitive situation is rife for apotential ......
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