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Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant
amounts of very qualified traffic to a web site ' as 85% of Internet
users utilize search engines to find/research for goods and services.
The problem for many companies is the difficulty they face sifting
through conflicting information and hyperbole! Here is my top five
list of myths that need to be run to ground.
Big Picture Myth One ' Search engine ranking leads are not as good as
those which originate from other forms of traditional marketing
(print, direct mail, PR, etc.) ' this is absolute hogwash, the truth
is many agencies don't have a clue about s/e ranking, so they push
their clients to ignore this form of advertising. They simply don't
want to recommend anything they don't understand and/or utilize an
interactive marketing vehicle that requires a blend of very
specialized technology and processes.
We've in fact found just the opposite when we've analyzed s/e traffic
versus other types of leads for our clients; i.e. search engine
Money Market FundDoubler Mania! Is it the Real Deal' Once again we find ourself in the mix of a new era, Doubler programs are launching ..... traffic can be much better, as it is comprised of individuals who are
actively seeking info, not just people whose curiosity has been
piqued by an eye-catching publication ad or press release. And, when
we've analyzed the data by tracking leads via a landing page (on a
web site) we've discovered that CPL (cost per lead) numbers can be
much lower for s/e ranking than other more traditional marketing
methods.
Big Picture Myth Two ' Effective s/e marketing can be done in house '
this is rarely the case, the sheer complexity and online competition
(digital warfare!) for rankings makes this extremely difficult for
most companies. Based upon our analysis over 73% of corporate
accounts don't understand the basic fundamentals; i.e. how to
properly use keywords, meta tags and titles and worse, don't submit
their web sites to top tier Directories (Yahoo, LookSmart, OPD) and
the hundreds of second tier directories.
Most companies delegate the s/e submissions to the webmaster or web
site development staff and they just don't have the time to
understand the daunting complexities required to generate page 1-3
rankings - or to stay abreast of the shifting submissions and ranking
criteria standards, as modified monthly by top tier search engines.
And, in many companies the s/e ranking is added to the over worked
webmaster's tasks purely as an afterthought ' as opposed to being
addressed formally by the marketing department, with dedicated
The Conversation!The following is an enactment of a conversation between two men in 21st century America. Names have been changed to protect ..... personnel and a budget.
Big Picture Myth Three ' off the shelf software that submits a site
to thousands of web sites and presents snazzy reports can do it all.
This is so inaccurate and nothing can be further ......
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