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ABC's Of Building An eBusiness
The ABC's Of Building A New eBusiness
"By failing to prepare, you are preparing to fail." Benjamin Franklin (1706-1790)
Find a niche market that you have some experience or interest in. You will be more motivated to research, create and market a web site and determine the optimum promotional strategy if you have a 'passion' for the subject.
For instance, say you are a musician or have interest in musical instruments, Next, you need to scope out the demand and competition on the internet. You can find this out in many ways, one is to go to http//www.altavista.com or http//www.google.com and do a search which will give you the number of pages of competition listed. As of this date, 'musical instruments turned up 2,460,000 web sites! But 'used musical instruments' only 848,000.
As far as demand, go to http//www.overture.com and do a search for the number of times musical instruments (68,294 searches) or used musical instruments (2,094 searches) was
requested. Much more demand for the more general term, 'musical instruments than 'used musical instruments' but also much more competition. You might even want to reduce your keyword phrases to more of a 'niche' market, such as Homemade musical instruments or discount musical instrument.
Now that you have decided on the product(s) you want to sell online, you need to establish a web site and/or ezine/newsletter. Decide on a domain name. This is a very important task as search engines place some importance on the name relating to what the sites theme is. You can do a search to determine whether your chosen name is available at most domain name registrar sites. They call it a whois search. You will need a web host, the one I recommend is Host4Profit, http//www.roibot.com/w.cgi'R38406_host but there are many web hosts available. Make sure you get the features you need such as bandwidth, POP email accounts, autoresponders, and total capacity.
You can do a whois search, register your domain name and start building a web site immediately. Host4Profit also offer some instant businesses you can start selling when you sign up. It is affordable and their services are excellent.
Designing the site can be done using some excellent html editors, such as Frontpage, (you can get Frontpage Express for free with Internet Explorer or Netscape) or Hotdog, http//www.sausagetools.com (they have a shareware program for 30 days). I use both and though they have a learning curve, (some frustration and exasperation -), you will have designed a first class, professional looking site.
You might want to create a mini-website or a micro-website. These are 1-2 page with Good content ......
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