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8 ways to promote new content on your website
...... highly-placed sponsored
links on many of the major search engines.
===== Big Side Bar =====
To learn much, much more about pay-per-click search engines visit
this excellent site: http://www.PayPerClickSearchEngines.com/
6: FIND OTHER PROMOTION SOURCES
Search engines are not the only way to promote your site. There are
webmaster resource sites, freebie sites, and even Britney Spears
Strategic MarketingRead this next line carefully: Affiliate Programs Are Like Free Money In Your Mai ..... fanclub sites, all of which depend on new content! You name it,
there's a site resource dedicated to it!
So use your favorite search engine to discover these resources,
and check out their linking policy. Then, if possible, get a link!
(You may even want to visit some of the links on the resource site,
and get links from those sites too!)
With some persistence, this should bring you a lot of well-targeted
traffic. (Free Sites, for example, get most of their traffic from
one such resource: The Free Site - http://www.thefreesite.com )
7: WRITE AN ARTICLE
Writing an article (like this one) is a great way to promote your
new content. There are so many sites willing to accept articles,
and so many editors willing to publish them in their newsletters.
Just write about your new content (but not about your site), making
it interesting and informative to a general audience. Then, in the
author-byline, refer to your new content, and provide a link to it.
For example, I found a great site, Find Sticky, just from reading
an interesting article about sticky content, written by the site's
webmaster. I enjoyed the article and checked the author bylines to
see who wrote it, then visited his site - http://www.findsticky.com
===== Side Bar =====
Don't know how to write an article' Just write about what you
actually do, and the sites that you visit. Then read a few good
articles on 'how to write an article', and compose away! It *isn't*
difficult, and it can be very rewarding (not least because of the
contacts you make with those that actually publish your articles!)
===== Side Bar =====
The following sites accept free articles for publication:
http://www.ezinearticles.com
http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.certificate.net
http://www.web-source.net
http://www.theukmarketer.com
http://www.MakingProfit.com/articles
8: GET VIRAL
Viral marketing is that elusive creature that can literally,
*literally* create a STAMPEDE of traffic to your site; just on the
continued recommendation of others. Think Am-I-Hot-or-Not' or
Hotmail or Hampsterdance or ICQ or Napster...!
So how do you go achieve viral marketing'
Simple! Come up with a completely original, innovative, easy-to-
use, easy-to-talk-about Wow!-of-a website... OR
Try one of these more common easier-to-achieve approaches:
- allow visitors to create virtual greeting cards on your site
- create free ebooks that include content (or articles) from your
site, and then heavily promote the free ebooks
- put free e-mail on your site
- put 'recommend-this-site' links on your site
- etcetera
(Pharisaic) Hedges And FencesHedges and Fences Donna, my wife, and I recently moved into a small flat. We have been married for three years and in all ..... Back to the article from Find Sticky. I actually found that article
in a newsfeed from Moreover! It seems that if you write articles on
a weekly basis, then it's possible to get your articles syndicated
via Moreover. So, with no effort from you (apart from writing
regular articles) you can get a link to your site (and your
article) on hundreds, even thousands of other websites!
http://w.moreover.com/site/publishers/index.html
As for Moreover - the newsfeed company - a link to their site goes
on *all* syndicated content. Clever, eh!'
~ ~ ~
Viral marketing brings more traffic to your site than any other
method! But it's a lot easier talking about it than doing it!
BONUS: WRITE A PRESS RELEASE
Writing a press release is a good idea, but only if your site
redesign *is* newsworthy - and only you know that! - your release
will be pretty much ignored, otherwise. If you insist on writing a
release, why not submit it to PRWeb (http://www.prweb.com). They
check the releases before submitting them to interested parties.
They'll reject your release if it isn't properly written (or
newsworthy). They do all of this for free, too!
CONCLUSION:
You've worked so hard on developing your website further, with new
content or a site redesign. And now you need to work just as hard
to promote this new content! So get a promotion plan, and work
through it, and then continually promote, promote, promote!
Enjoy your journey
About the Author Steve Nash is webmaster of http://shoptour.co.uk - a new-look UK
shopping directory: find shopping sites quickly AND save money. He
also edits a newsletter called Promote! Promote! Promote! Subscribe
by sending a blank e-mail to mailto:pppromote@getresponse.com
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