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8 ways to promote new content on your website
After months of rebuilding your website - adding great content
filled with profitable, keyword-rich copy (all due to Dr Ken Evoy's
excellent 5-day Affiliate Masters e-mail course, no doubt) - your
site is now ready to be uploaded to the Internet!
But how do you go about promoting this new content'
Well, you need a plan!
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It's easy to receive Ken's 5-day Affiliate Masters e-mail course!
Just send a blank e-mail to mailto:tamsshopping101@sitesell.com
and get day 1 of this great course in your inbox TODAY!
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WEBSITE PROMOTION PLAN
Yes, you need a website promotion plan! And you need a schedule
for that plan. And once that schedule's finished, you need another,
long-term plan - site promotion is never over! Some of the
activities that you should plan to do are listed below; you
can probably think of others, more relevant to your site: do!
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For a long-term plan, and some long-term activities, read my
article called Promote Your Site Every Day!. You can find it :
http://www.shoptour.co.uk/webmaster-promote/promote-your-site.shtml
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1: TELL YOUR E-MAIL SUBSCRIBERS
Tell your e-mail subscribers! This is an easy first step to take,
to promote a site redesign (or new pages on your site). Subscribers
have been expecting an announcement, anyway, because you've been
referring to the redesign in earlier newsletters (haven't you').
This is your best opportunity to really go into detail about all
the great ways your site has improved, and all the new benefits
your subscribers will find. You could even (cheekily!) run a
competition to encourage subscribers to visit your site, and
find those inevitable bugs, before the rest of the web does!!
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If you don't run a newsletter, this is one (of many) great reasons
why you should! Listbot, Topica, e-circle are just a few services
that provide free, ad-supported, newsletters:
- http://www.listbot.com
- http://www.topica.com
Marketing IndustryIt's almost an impossible task to try to get listed number one at the major search engines nowadays. This ..... - http://www.ecircle-uk.com
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2: TELL YOUR FRIENDS, FAMILY, ANYONE
Tell friends, family and others who are (legitimately) in your
address book. Make your e-mail personal, and friendly. And better
still, just talk about how your site now benefits or involves them.
That is, just discuss:
* your new link to their site
* your promotion of their affiliate program
* their new article, now on your site
Even busy friends and family, need to be 'encouraged'! Always focus
on benefits, but *get them* to visit!
3: TELL THE NEWSGROUPS
Tell the newsgroups about your new site, but only do this if you
are a regular contributor. Simply announce your site - check
that site announcements are allowed, first! - with a few good
reasons why members should visit! Better still, contribute to the
newsgroup, and simply leave your URL as part of your 'signature'.
A great place to find suitable newsgroups is
- http://www.deja.com/usenet/ (now http://groups.google.com)
4: WHAT ABOUT SEARCH ENGINES'
DON'T just blast your new pages to all the search engines /
directories! This may seem like spam to them, and your new pages
(or even your whole site) may get banned. This is because some
search engines need to be told about new pages, others don't. And
directories generally just like to know about the main page on your
site (unless you've just added a lot of content on a completely
different theme).
Search engine policies change regularly, so find out from others by
visiting a search engine forum, or asking someone you consider to
be an expert. An excellent place to find search engine advice is
http://www.searchengineforums.com [HELP! and New Member Forum].
(So what did *I* do' I just submitted one new page to the major
search engines. This page has links to all of the other new pages,
too, so the search engine spiders should eventually index all of my
new content. I visited searchengineforums first, obviously!)
5: DON'T FORGET PAY-PER-CLICK SEARCH ENGINES!
Add more keywords to your various pay-per-click accounts. This is a
great way to make new content available, quickly. (You just have to
wait for keyword-approval by the pay-per-click administrators).
Choose profitable keywords (high demand, low supply), identified
when you began creating new content. But, as you pay for each
click, it's important that you only get clicks from your potential
customers; so choose your keywords, title & description carefully.
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Don't know what Pay-per-click search engines are' They are search
engines, like GoTo, that allow you to choose how highly your site
ranks for a particular keyword. So you make a bid on a keyword. And
if your bid is highest, your site features highest on that search
engine's ranking, for that keyword. And for each click your listing
generates, you pay the amount that you bid to the search engine.
Pay-per-click search engines are proving to be an excellent way to
get extra traffic. Especially when you consider that results from
GoTo, the main pay-per-click, feed into highly-placed sponsored
links on many of the major search engines.
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To learn much, much more about pay-per-click search engines visit
this excellent site: http://www.PayPerClickSearchEngines.com/
6: FIND OTHER PROMOTION SOURCES
Search engines are not the only way to promote your site. There are
webmaster resource sites, freebie sites, and even Britney Spears
fanclub sites, all of which depend on new content! You name it,
there's a site resource dedicated to it!
So use your favorite search engine to discover these resources,
and check out their linking policy. Then, if possible, get a link!
(You may even want to visit some of the links on the resource site,
and get links from those sites too!)
With some persistence, this should bring you a lot of well-targeted
traffic. (Free Sites, for example, get most of their traffic from
one such resource: The Free Site - http://www.thefreesite.com )
7: WRITE AN ARTICLE
Writing an article (like ......
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