8 FUNDAMENTAL TIPS FOR SEARCH ENGINES STRATEGIES YOU MUST KNOW

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Search engines have been the primary marketing tool for thousands of online marketers. Top ranking is the basic objective for many commercial sites and the topic for many debates and arguments. Since search engines change their algorithms all the time you can not have the solid and certain system which ensures the effectiveness of your marketing campaigns.

Unfortunately Top-10 ranking is not an easy task and if you are not the CEO of a search engines Optimization Company, you have at least to avoid some basic mistakes most people do when they deal with them.

1) Not using your keywords in your TITLE TAG.

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This is a killer mistake. If your business is about pets and you put in your title tag just your company's name then you won't stand a chance of getting top ranking in search engines. You must use your business' name and the primary keyword. For example:

Palmerston pets and accessories stores. Great discounts< itle>

You should also avoid overwriting keywords in your title tag. 8 words max is enough. Everything beyond from that will terminate your top listing.

2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.

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Just DON'T. Submitting to 600.000 FFA and classifieds won't get you anywhere. These links are useless and the only thing you can expect is a permanent ban from the search engines or directory.

3) NO CONTENT.

Don't expect to have top placement with a bunch of affiliate links in your website. The algorithms are very well designed and ban these kinds of web pages. You must have content. Articles, e-books, software, information or whatever you think is appropriate and relative with your site.

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4) DO NOT OVERDO IT WITH OPTIMIZATION.

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