8 Essential Questions For Aspiring Ezine Editors

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One of the most frequently asked questions I get as a
webmaster is "can you setup an .....

Online business 'newbies' have no doubt heard that offering
a free newsletter is one of the best ways available to build
their business and their profits. Some of the benefits
include:

* Increased credibility
* Leverage for profitable Joint Ventures
* More exposure through article reprints, for example
* An additional source of income through advertising sales

While publishing a newsletter can be a very profitable
venture, the fact of the matter is, they're also a lot of
work. Here are a few things to think about before you get
started.

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__1. What Type of Newsletter Do You Want to Write'

The type of material you include in your newsletter is as
endless as your imagination. Some suggestions include:

* Featured Article
* Useful Website Pick
* Reader Q&A
* Letter to the Editor

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Stephan Ducharme just .....

* Surveys or Polls
* Product Reviews
* Suggestion/Help Column for Subscriber Websites or
Products
* Tip of the Day
* Inspirational Quote

__2. Where Will You Get Your Content'

Will you write all the content yourself, get others to
write it for you (ghost-writers), or use 'recycled'

articles from other writers'

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From my personal experience of around two year as home business website operator .....

Fresh, original content is best. It gets tiresome when
you see the same article in 7 different newsletters!
If you don't think you can manage writing *all* of your
content, perhaps you can compromise: mostly your own
writing, with the occasional third-party article thrown
in.

__3. How Often Do You Plan to Publish'

One of the advantages of offering a free ezine is the
opportunity to build a relationship with your readers.
They come to know you and trust you, and you, in turn,
learn what types of products or services they're
interested in.

A newsletter that's published too infrequently runs
the risk of being forgotten by its readers. On the

Thou Shalt Not.

Have you ever read the Ten Commandments and paused at the words, 'Thou Shalt Not''

I have read many an .....

other hand, one that's published too often may annoy
its readers and cause them to unsubscribe or delete
the message.

Many popular ezines are published once a week or once
every two weeks. Use that as a *guideline* for
determining your own publishing schedule.

__4. Can You Afford a Professional List Manager'

A list manager automates the tedious task of subscription
management. In other words, it automatically handles
subscribe and unsubscribe requests from your readers.

There are many good list managers available. Some are
'free'; that is, you may use them for free if you accept
third-party advertising in your message or, alternatively,
delivered to your mailbox.

Professional list managers will require an investment.
They will allow you to send out ad-free messages (and
keep your mailbox free of more advertising!) and typically
offer a number of features not available in the 'free'
version.

__5. Will You Accept Advertising'

New editors often choose to offer free ads to new
subscribers. This is supposed to help them build their
lists more quickly. On the other hand, you could end

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Pop-ups, if you're somehow, strangely, not familiar with
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up with subscribers who join just to get a free ad, and
who never bother to read your newsletter.

Most newsletters start to charge ......