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7 Ways to Increase Web Site Visitors and Boost Sales
...... look good, spend more time with their children and get wealthy.
4. Write your copy to sell - when you write the copy
for your site, always stress the benefits. Develop a theme
for your site that focuses on this benefit and don't stray
from it. for more indepth information on this topic, read my
article:
'How to Get Listed in the Search
Engines ' Developing a Theme-Based Site'
(www.isitebuild.com/searchengine.htm)
5. Make sure each page sells. - each page should emphasize
the benefits in the headline, to pull the reader into the
contents of your page. It should ask the question:
What's in it for me'
Why should I spend my precious time reading this page'
6. Write as if you were talking to your friend - your copy
should be conversational, friendly and personal, as if you
are sitting next to the person. Write from the viewpoint of
what your customer wants to buy, not what you want to sell.
7. Deliver the contents in a clear, crisp way - be careful
not to stray from the central purpose of what you promised
in the headline. Make sure your customer wants to click
through to the next page or your order page. Don't be
afraid of clearly stating the price of your product.
Clearly identifying your customers and writing copy
tailored to solving your customers problems, places them in
a buying mood. Converting these visitors into buyers should
now increase the amount of sales from your web site.
About the Author Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com. Affordable
Web Site Design and Web Hosting. Subscribe to his
'Marketing Tips' newsletter for more original articles.
mailto:subscribe@isitebuild.com. Read more of his
in-depth articles at: http://www.isitebuild.com/articles
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