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7 Ways to Increase Web Site Visitors and Boost Sales
Have you spent a lot of money on advertising with the
expectation that you would get many sales from the 1000s
of web site visitors that read your ad'
Have you poured money into driving traffic to your web
site, only to have no one buying your product'
Maybe you have seen the ads, 'Get 10,000 visitors to your
site, for only $20' . Wow, you think, that's a great
bargain, I'll go for it. The result ' 10 people visiting
your site and no one buying. What's the problem' You have
not effectively targeted your customers. Your field of
customers is too large. Most of them are not interested in
your product. You need to zero in on the person that wants,
needs and thirsts for your product.
How do I find my targeted customers'
1. Place yourself in your customers shoes. There's an
Indian saying that goes something like:
'You must walk a mile in my shoes, before you can
understand me".
For example, if I am selling a weight loss product, I would
not be targeting skinny people, but targeting those that
are overweight.
2. Make a thumb nail sketch of this person
Who is your customer'
What are her wants, needs and desires'
Try to understand how they think. Understanding what
problems they have, will give you a clearer idea of what
to offer them.
Creating WebmastersMost webmasters know that to get paid by the sites you advertise, you need to find a way ..... For example, let's make a sketch of a typical overweight
person:
30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem
3. Develop a product that addresses one or more of their
needs. Always refer back to your thumbnail sketch as you
write for your site. Elaborate on the points that fit your
product and what it delivers. As you start writing, new
ideas will naturally emerge, but always keep them focused
on your targeted customer so you won't go off the track of
what your customer wants.
Based on the profile I outlined above, you may sell them
products that help them lose weight, improve their health,
look good, spend more time with their children and get wealthy.
4. Write your copy to sell - when you write the copy
for your site, always stress the benefits. Develop a theme
for your site that focuses on this benefit and don't stray
from it. for more indepth information on this topic, read my
article:
'How to Get Listed in the Search
Engines ' Developing a Theme-Based Site'
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