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7 things you can add to help your site sell
...... protection'' Joe, agrees. The cashier then completes the sale and provides a receipt to Joe and circles their return policy written on the receipt.
Sounds like a pretty normal transaction doesn't it' So why is it the most e-commerce web sites do not even apply half of these basic principles'
Here is a list of 7 things you can add to your site to get the e-commerce sales flowing.
1.CATALOG ' Make sure that your product categories in your catalog are clear and concise and most importantly a user can jump back and forth between categories.
2.SPECIALS ' Your e-commerce system should allow you to add specials and highlight special deals on your site.
3.VISUALS ' Nice clean, crisp and professional photos are a must. Because they can't see the real thing ' a clean, enlargeable photo is extremely important.
4.FEATURES AND BENEFITS ' Make sure you clearly list the features and benefits of your product and if possible link off to 'studies' or articles that support your claim (with links back as well.)
5.CUSTOMER SERVICE ' Because you can't have a live sales person there to answer every question, a well laid out FAQs section with more than 5 questions is extremely important.
6.CHECKOUT ' Make sure your checkout process works, and that you provide multiple payment methods ' by cheque, credit card or even provide the option to fax in the order.
7.RESPONSE TIMES 'Most major e-commerce stores reply in 3-4 hours or less. This is extremely important ' if you take longer than a day ' you will frustrate your prospects and they will become your competitor's customer!
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(c) Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca)
About the Author About the Author:
Todd Jamieson is Founder and President of EnvisionOnline.ca and has worked as Project Manager on more than 200 web sites, web applications and Internet e-business initiatives for small and medium sized enterprises. He is also actively involved in a number of other small businesses.
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