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7 Reasons to Add Podcasting to Your Business Marketing Mix
Television AdvertisingCopyright 2005 Ewen Chia If you're in the business of marketing online, a major portion of your income will come from your ability to ..... ...... that you provide to your audience. Make sure that you produce relevant content and not just a rambling piece of audio. Follow the best practices that I wrote about in my last article.
Most businesses need to be made aware of the increased online visibility that podcasting can provide. Your podcast could be in front of 40 million iTunes listeners if you have made an iTunes compatible RSS podcast feed; multiple Blog directories or specialized podcast ping directories such as http://www.freshpodcasts.com or http://audio.weblogs.com Verify that the major podcast ping directories receive a ping every time you add a new show to your podcast RSS feed.
Additionally, the search engines will look at the RSS podcasting feed and spider the show notes that are tied to your podcast as well.
Here are 6 of the 7 reasons that your business should be podcasting and some of the business benefits that you could derive from a properly executed podcast...
1. Increase your marketing reach and online visibility
2. Improve your sales & conversion rates
3. Regular line of communication with subscribed listeners
4. Value added content increases loyalty
5. Industry news and trends sets you apart from the competition
6. Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry.
You can get the 7th reason and learn even more about using podcasting as a business marketing tool by reading these 6 podcasting business blogs at http://blog.podblaze.com
So don't wait any longer; start podcasting today and leverage this audio technology for your business
About the Author Rodney Rumford has 18 years of sales, marketing and technology experience and is the founder of http://podblaze.com
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