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"7 Pillars To Writing Successful Articles"
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7 Pillars To Writing Successful Articles
' 2003 Rhys Nawodycz
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Are you writing articles'
"Here we go again" you mind says. You've heard it a hundred
times before. Let me give you some incentive...
eMarketer Inc research reveals that not only are more sites
charging for content ' more consumers are paying for it.
The Internet, or Information Super-Highway, known for its
limitless amounts of free content is evolving.
In the wake of the dot.com bubble-burst and the downturn in
online advertising, what was once free for consumers now
comes with a pretty price tag.
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INTELLIGENCE Sources Report Online Content
Buyers Will Spend $222.1 Million by 2006
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Source: International Data Corporation
So can you see where I'm heading'
The demand for quality content is on the rise, and this
gives you the perfect opportunity to gain a lot of exposure
without paying a dime in advertisement.
Today I'm going to show you the 7 Pillars to writing
successful articles to promote your website or ezine.
So I'm sure you know, it's no easy task. Simply throwing a
bunch of words together isn't going to get you very far.
So here's a blueprint for writing successful articles.
Top AdvertisingWhat do you do with your intranet or internet site once you've added words and pictures' How about adding audio as ..... Follow these 7 pillars and you're guaranteed to get more
exposure with your articles.
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Pillar #1: Use a HOT Topic
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This one takes a little effort. I Know! I Know! It's crazy,
who would of thought you'd have to put in any effort but
I'm sorry, I haven't yet found a way around it.
You'll need to do a little research. If you're already in
the know with your target market, then it should be no
sweat. Research, Spy, Observe, Listen. Understand your
market. What is always being talked about' What issues are
hot' What do people want to learn'
Even visit a couple article directories and content sites,
and check out the popular topics. Here's a couple to visit:
http://ezinearticles.com
http://www.ideamarketers.com
http://www.goarticles.com
To see a list of the top 15 article directories, visit:
http://www.webopoly.com op15.htm
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Pillar #2: Create a "Spell-Binding" Title
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Spell-Binding title' That's right.
Your article title is your headline. It's plain and simple.
If your reading a magazine, you always read the heading and
if it sparks your interest, you read on.
Just think ... what if I called this article:
"Writing Articles" "Tips For Article Writing" "This is how
To Write An Article"
These don't pack much "punch", do they'
If your article title is crowded on a webpage with 120
others, what will make the reader choose yours'
You need to JUMP OUT at them!
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Pillar #3: Strike a Light with your First Paragraph
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Once you've enticed your reader to read your article (via a
great title), you need to keep them reading.
The first paragraph of your article is critical. If it's
lifeless breath of uninteresting words readers usually just
bail out.
Use short paragraphs, powerful words and keep an upbeat
tempo with a simple outline to follow.
Tip: Start With the Latest News, it always works :-)
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Pillar #4: The Sub-Headings
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As I was just saying, using short paragraphs and sentences
Building Internal SupportSo, the boss has been reading all of the great things about affiliate marketing, and the next thing you know, you've been anointed as the ..... keep an upbeat tempo, ......
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