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7 Essential Steps to Web Site Promotion
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5. Calculate your return on investment (ROI) - this means
keeping track of how much money you invested in your marketing
plan and what profit you received in return. This will avoid
wasting large sums of money thrown aimlessly into advertising.
If you calculate it takes 100 visitors to your web site to
generate one sale and with each sale you make $10, then you
shouldn't spend more than 10 cents to get each targeted visitor
and still make a profit.
In order to know which aspects of your marketing campaign bring
the most visitors, you must be able to monitor visitor activity
to your web pages.
6. Analyze your web site traffic - by analyzing your web site
traffic, you can determine what marketing strategies are
successful. You can then change them as necessary, to boost the
sales or services from your site.
Your analysis may include what keywords your visitors are using
to find your web site, which web pages are the most popular and
where your visitors are coming from. These are essential
statistics you should know, instead of blindly promoting your
web site and hoping for the best.
7. Test, monitor and track your results - to run an effective
online marketing campaign, you need to constantly test what
works and what doesn't. Tracking the response to an ad may cause
you to refine it until it generates a great return on the money
you invested. Once your results are satisfactory, you can then
Sales And MarketingAccelerating Your Downlines Copyright ' Chris Brown http://www.SuperiorIncome.com ..... roll out your ads on a larger scale and spend greater sums of
money.
You should also monitor your site in the search engines, so you
can optimize your web pages for higher search engine rankings.
This will attract more visitors which leads to higher profits.
Web site promotion strategies will differ for everyone, and will
depend a lot on your product, web site and your personality. Try
everything you can, record the results, and see what works for
you.
About the Author Herman Drost is the author of the new ebook
"101 Highly Effective Strategies to Promote Your Web Site"
a powerful guide for attracting 1000s of visitors to your web site.
http://www.isitebuild.com/web-site-promotion
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