7.5 Ways To Get More Sales Through Your Web Site

Remember this the next you think about cutting corners. There are obviously exceptions to every rule but you usually get what you pay for in this life.

5. Ask for the sale.

Yes it's obvious. But are you doing it' If you're actually selling something directly via your website you have to make it an absolute doddle for someone to work out what they need to do. Don't make them hunt around for pricing, ordering information, contact details, delivery information etc. Sock it to them right up front - they'll love you for it. If you're not selling directly via the site you still need to ask for the sale.

6. Throw your web site to the lions.

Not literally, unless it's really bad. (And in case you're wondering how that would be physically possible just load all your web site's files onto a floppy disc, take the number 33 bus down to the nearest zoo, buy a ticket and a map, locate the lions and Bob's your uncle. But I digress..). Basically get as many people as possible to critique your web site. Friends and family are always good for this - though they'll probably be unwilling to be over-critical (unless it's your in-laws) so impartial parties is a better idea, if you can track any down. Ask your colleagues and friends to forward your web site address onto others and ask for direct feedback, no holds barred. Better to have people test it like this and say it's about as much use as a chocolate fireguard than open your shop doors, so to speak, and have your customers tell you the same thing by voting with their mice and sniffing away in an instant in the search for more professionally-produced cheese...

7. Deliver what you say you will

Yes, another no-brainer but it will pay huge dividends. No point in fighting tooth and nail for all those hard-to-reach prospects if you've got a nice healthy stack of existing customers that already think you're the bees' knees. Once you've got that customer hold onto him / her with all your might - treat them like kings because your competitor will be after them. It's far cheaper and quicker to sell something to an existing customer than it is to find a new one. Simple in theory - not so easy to put into practice. But hey - what are you after here' A free breakfast'!

7.5. "People Laughed At Me When I Said I Could Get Them To Read This Sentence. But Who's Laughing Now'!"

Use headlines in your web site. People are busy. People are impatient and people can't read. Well, okay they can - but they prefer information in small chunks. They like something that grabs them. Why do you think you're reading this article' Because your subconscious read the headline and dived straight in. You really think you would be reading this if the article were titled "Web Site Creating Techniques Aimed At Improving Return On Investment Over Time". '' I rest my case...

Mike Cheney

Sales & Marketing Director, http://www.magnet4web.com