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5 Strategies for Order Fulfillment

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4. Fulfilling Digital Products

Businesses selling only digital products (computer
documents, software, music, video, etc.) have the
easiest time with fulfillment. You will need a web
site, shopping cart software to take the order, and
a means of processing payment. The most automated
businesses use technology that serves automatic
download information to the customer upon processing
a transaction.

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Online businesses might opt to purchase web storage,
shopping carts, encryption for secure ordering, and a
credit card processing service individually. Alternatively,
they might look for a "one stop shop" that handles
the entire thing for a fee. The former is likely
to be lower cost but labor intensive; the latter could
be more costly but simpler to set up and manage.

To find ecommerce providers, run a Net search for
"ecommerce billing fulfillment service".

5. Out-Source to a Fulfillment Firm

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If your sales justify it, you could outsource
the entire process to a fulfillment company.
This may or may not be more expensive than doing
your own fulfillment. Calculate the cost of on-site
fulfillment and compare the price.

Out-sourcing reduces your control over fulfillment,
as well as the amount of contact you have with your
customers. If customer contact is very important
to your operations, or if you need to explain your
product to customers before making a sale, outsourcing
might not be your best choice.

Before signing a contract, consider these issues:
1.Will the company package your merchandise
appropriately' Can they handle your perishable
products quickly' You want to avoid returns of
damaged goods.

2. Does the firm process orders quickly enough
to accommodate your turn-around time'

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3. Is the company strategically located' Shipping
costs and transit times will be reduced if your
fulfillment company is located close to the majority
of shipping addresses. For example, 74% of the U.S.
population lives close to or in UPS zone five. A
company situated in that region might be a good
choice for businesses that sell primarily to the
US public.

4. Are sales reps assigned to your orders and are
you permitted to train them'

5. Can the firm provide references from customers
running similar operations to yours'

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As the comedian said, "Delivery is everything."

About the Author

June Campbell
How to Write Business Plans, Business Proposals,
JV Contracts,Human Resource Package, More!
No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
http://www.nightcats.com