5 Reasons Why Link Swapping Is Killing Your Website

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I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.

Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this 'Internet thing' is all about. It is not about having a stand-alone website plonked somewhere that nobody will ever see - it is about being part of an INTERconnected NETwork of other websites. INTER-NET. The penny dropped - I needed to start getting connected to other websites.

Much has changed since then (my hair got longer, shorter and has since started to recede further up my head for one thing) but it seems the desire and pressure you face as a website owner to exchange links shows no signs of fading. But link swapping is killing your website! Here's 5 Reasons why...

Reason No. 1 - It's Addictive!

It's true. You might not be that far down the link-swapping path yet but I promise you it will happen sooner or later. One day you'll find yourself laughing like a maniac as you run a report ......