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5 "Must Do?s" When Evaluating an Online Business Opportunity

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5 "Must Do's" When Evaluating an Online Business Opportunity

Are you wondering which business opportunities can produce a real income and which ones are scams' Whether you are looking for a good affiliate marketing program or a real estate investment course you need to cut through the chase. With the overwhelming promises that are out there today, it seems almost impossible to know which way to turn for real information.

I have spent the last 8 years researching, testing and reviewing business opportunities. Most of them have been scams or programs with lots of promotion but little potential. Here are the 5 things I found to be important when evaluating business opportunities.

1. Who is Behind the Business'

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You can learn a lot just by picking up the phone and calling. But don't be surprised if 90% of the business opportunities out there don't have a phone number associated with the website. 2.5% have a phone number with a poor quality answering machine. And the other 2.5 % have 'slick willy' ready to burn up your credit card.

Yes, it will cost you a few nickels to talk with the business owner but it is a cheap investment in your future. Here are some things to note when you do get a live person. First, ask if he/she is the owner. Second, if they don't have a clear website explaining what their business opportunity is about ask about the things you feel are missing. Remember, if you do get a hold of the owner, they will probably give you about 5-10 minutes of their time so know your questions before you pick up the phone.

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Other tips to remember are: If they try to sell you in the first minute, they are more than likely just trying to get in your pockets. If it is an associate answering questions, ask to speak with the owner. If someone is hiding it is either because they truly are too busy to talk with you or they have just hired someone who is adept at punching in your credit card number.

Most people who do provide a working telephone number are legitimate but use your good instincts and ask intelligent questions and you will learn a lot.

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2. Are there any lawsuits pending'

When I have been researching different business opportunities I often type into Google the company name followed by the word 'lawsuit.' If there is a lawsuit pending, it will usually show up in the first 20 listings. Whether you are trying to find out if the hottest real estate guru is the real deal or the latest internet marketer, the ones to avoid usually flush themselves out quickly. One important point to remember is to verify the lawsuit. Sometimes people are slanderous and just out to make a good person look bad. It doesn't happen often but it does happen.

3. Does the business opportunity promise you're the World'

You've seen the infomercials or read the ads for business opportunities that make claims like "Make $10,000 next week and click here to see how Bob did it! "or "Sally worked only 1 hour a day and made $5,000 her first week!" It is obvious they are trying to get you to read further or act and make a purchase. And there is inherently nothing wrong with marketing. People expect to be sold. But, be skeptical ......



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