4 ROCK SOLID REASONS FOR BUILDING YOUR OWN WEBSITE

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Copyright 2005 Robert Evans

What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote' This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business. Here are four reasons why you should be grabbing your piece of internet real estate - right now.

1) To begin with, it serves as the focal point for your business. Once you have it properly set up you can have all sorts of pages leading off from it, effectively creating an entire network of interlinked pages. Adding fresh, unique content to your site on a regular basis, can also help take your site from obscurity to top rankings on the major search engines in a relatively short space of time, resulting in high profile exposure for whatever business you are operating.

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This is not a pipe dream that only top level search engine optimisation experts can achieve. Anyone can do it. Believe me. Try to remember this simple process whenever you add something to your site:

* build a page with fresh content relating to the theme of your site. This can of course be on the subject of the product you are promoting, whether it is your own or someone else's.
* optimise it with appropriate title and description tags

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* make sure it is linked to the home page
* give the page itself a descriptive name

2) Another rock solid reason for having your own website is so that you can take advantage of some really neat scripts and features you can add to it, such as a classified ad service, a pay per click service, a search engine, even a web hosting service. Some of these features can also make you a healthy income.

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3) You can use a web page as the gateway to an automated followup system that is activated whenever a visitor submits his contact details via a form. Why would your visitors give you their details' Because you have something they want. And you are going to give it to them in exchange for their name and email address. This can be a free report, ebook or other product.

Once they submit their details, the first of a series of emails is sent to them containing whatever they requested - together with an ad for the product or service you are promoting. You should also set the system up to send them further emails over a period covering about a month.

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