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4 Reasons You Need To Forget About Search Engines
...... not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors ' it's not, it's lack of understanding of what it takes to convert the current visitors into customers. Only worry about your search engine ranking if you've got all other elements of your business and your website as close to perfection as they can be.
4. They're not the be all and end all.
There are much better ways to attract visitors via the web than search engines. Website owners who really know their stuff and have invested 100s of hours marketing their website (or got experts like magnet4web to do it for them!) attract over 80% of their visitors via sources other than search engines ' directories, links etc. If a search engine goes bust or changes the way it ranks you and you rely on it too heavily you can suffer in a big way. If the vast majority of your traffic comes from many, many links then you can still continue to thrive.
Media MarketingBasic On-Page SEO On-page optimization is often ignored by the top sites on Google - after all, .....
Remember ' traffic from search engines should be treated as an additional source of visitors to your website ' not the only source.
Michael Cheney
Sales & Marketing Director, magnet4web.com (c)
About the Author Michael Cheney is a successful entrepreneur and owner of magnet4web.com - one of the UK's leading website marketing companies. You can read more of his articles and download your FREE website marketing guide "How To Turn Your Website Into A Customer Magnet" at www.magnet4web.com
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