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4 Reasons You Need To Forget About Search Engines
Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up' Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind 'Am I on the first page'' ' I bet it if you counted up all the times you did it you would be looking at hours. But are search engines really that important to the success of your website' No, they're not ' here's why..
1. They waste your time.
Admit it ' you spend hours just seeing where in the rankings you appear when you could be spending that time improving your business, adding more great content to your website or following up on those sales leads.
2. They owe you nothing.
There is nothing more dangerous than your website's traffic and hence your business' revenue being dependent on one type of resource (i.e. search engine) or worse still one particular search engine. They can change the way they list and rank sites over night ' they are not indebted to provide you with consistent traffic. Just look at the latest sweeping changes made by Google ' businesses literally went under as a result of being solely dependent on one primary source of visitors.
3. They sap your soul.
There can be nothing more disheartening than seeing your ranking in the search engines either fall from page 1 to page 99 or disappear completely. People can get caught up in a mesmerising dance with the search engines constantly changing their site to pander to the needs of the search engines. Remember this ' high ranking in the search engines does not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors ' it's not, it's lack of understanding of what it takes to convert the current visitors into customers. ......
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