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"Affiliate Programs to Avoid"
Pulled To Safety"With the coming of dawn, the angels urged Lot, saying, Hurry! Take your wife and your two daughters who are ..... Affiliate Programs to Avoid
Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.
As an affiliate marketer of Internet dating services, I'm always on
Marketing CustomersE-commerce is expanding at a time when our nation has slipped into an economic recession. Like any business, it is about getting ..... the lookout for good quality dating sites and products to offer my
single visitors. Merchants help me out when they let me know
about their new products and affiliate programs.
I was therefore thrilled when one of my friendly affiliate competitors
got in touch to tell me that he'd started his own Internet dating
service and affiliate program.
Having launched a community membership site myself last year,
I could fully appreciate the huge amount of time and money my
friend had invested to develop this new site. He was justifiably
proud of his accomplishment and I was excited by the prospect
of having a product to promote that would benefit everyone -
my customers, my friend and myself.
Unfortunately, it didn't quite work out that way.
The first stumbling block was the low commission he offered. His
top rate was 30%, with no commissions on recurring sales.
This puzzled me. As an affiliate marketer of dating programs, he
should have been aware that new sites offer at least 50% on
new and recurring sales to entice good affiliates to sign up. If
commissions on recurring sales are not offered, then the rates on
new sales should be increased to between 70 and 100 percent.
In most cases, his affiliate program would have struck out for me
at that point. However, as this was my friend's site, it occurred to
me that perhaps his product was so unique that the potential for
high volume sales might offset the lower commission. Hoping for
the best, I continued my review.
When I got to the site, the first thing I noticed was '6 registered
members' prominently displayed at the top of the homepage.
That normally wouldn't be a problem, except for the fact that my
customers are looking for friends and soul mates. If I send them
to a site where there are only six people to meet, they'll likely be
disappointed. Worse, by wasting their time, they lose trust in my
judgement and then I will lose them as customers.
That's not good. My customers are literally my bread and butter.
Giving them what they want and expect is how I stay in business.
Paying for traffic that I send to a merchant site where there is
nothing to buy, will put me out of business.
(This is how a membership site should be structured. When
starting a dating service, the merchant pays for advertising ......
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