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3 Ways to Increase Conversion Rates
...... isn't the same as a promise. An offer is when you give someone something extra, at no cost to the buyer. Maybe it's a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza.
Try to do the same with your web site. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping.
>> Guarantee it
Direct marketers know that buyers are often nervous about buying over the phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back.
Online we also know that many people feel nervous about parting with their money over the Internet, particularly if it is the first time they have bought something at our site. But where are our guarantees' Too often they are found in the small print somewhere, qualified with all sorts of legal nonsense.
If you want to make your prospects and buyers feel secure, make the guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy.
These are just three of the ways direct marketers try to increase conversion rates. They keep people reading with a strong promise, an attractive offer and a cast-iron guarantee.
Do you'
About the Author Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.excessvoice.com
"Designing The PDF Sampler"After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would .....
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