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2 Percent Conversion Rate
...... from eToys to Amazon with testers in the Dec 2000 issue http://www.zdnet.com/smartbusinessmag/stories/all/0,6605,2646457,00.html
Side Note- Last I heard eToys stock price was $.28 a share from a high of $86 early in 2000, and they are looking for a buyer.
The 2 percent Conversion Rate really needs work before the magnificent projected numbers that Juniper, Forrester and other Advertising watchers are predicting by 2003 or 2004. Of course with more user-friendly sites, things could change and the 2 percent could easily double or more if the larger
OikonomianOikodomian Terry Dashner''''''.Faith Fellowship Church PO Box 1586 Broken ..... sites take a lesson from some the smaller ones.
One of the reasons that some of the smaller sites don't convert customers is trust, they are unknown to the average
consumer. This can be overcome by getting the customer back to your site, by offering something that will bring them back and stay or stick to your site. One of the best ways to overcome this is to get their email address when they hit your site, and give them a reason to come back.
I do have to say that a lot of the smaller or unknown sites really do make it easy to buy from them when you decide it is time to purchase their product. The smaller Internet Marketers are blowing the socks off some of the Big Boys when it comes to
Market RiskHave you ever noticed when you are shopping at most any retail store there is background music being played and if you need help ..... Conversion Rates. Their guarantees and customer service really does stand up to scrutiny when you call them on it. How else would they survive if they didn't'
Click==> SOLD
http://www.planetfeedback.com/ http://www.epinions.com/ http://www.bizrate.com/ http://www.ecomplaints.com/
About the Author Kurt Geer Are you Just WINKING IN THE DARK' or are you serious about Making Money on the Net.Have an idea for a Product or Service, but still haven't acted upon it yet' ACT NOW
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