|
131 (Legitimate) Link Building Strategies . . .
...... (Eric Ward,
President, NetPOST and URLwire) (http://www.ericward.com)
This is by far the oldest and best-known method of improving link
popularity. Basically you e-mail or contact the Webmaster of a
site that is complementary but generally not competitive to your
own. You ask them to link to your site while outlining the
benefits of doing so. You would generally offer to link back to
them in exchange for this courtesy. Be sure you have developed
genuine content on your Web site of interest to the trading
partner. Explain the advantages to them and to their visitors by
providing a link to your content. Tell them where the link on
your site will be or set the link up in advance with the
stipulation that you'll be glad to leave it there if they'll add
a link to you in kind. Take the time to look over their site and
then suggest where a link to you might be appropriate. Most
importantly, personalize your e-mails! You must distinguish
yourself from all the spam they receive daily. If the link is
particularly important to you, call them personally or write them
a letter or send a fax to show them you're serious. (Brent
Winters with First Place Software)(http://www.webposition.com)
(To view the rest of the article, which is over 12,000 words
long, visit:
http://www.searchengineworkshops.com/articles/leglinkpop.html If
you'd like to download the article in an ebook format, visit:
http://www.searchengineworkshops.com/131LinkPop.html The article
is also available in text format as an attachment to email by
writing to RobinN@acws.com.
This article was compiled by Robin Nobles, Eric Ward, and John
Alexander. The following people contributed tips to the article,
and we greatly thank them for their contributions and help. Their
companies and URL's are listed in the HTML, text, and ebook
versions of the article.
Mike Adams, John Alexander, Michael Campbell, Chris Churchill,
Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher,
Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll,
Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine,
Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil
Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott
Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney,
Steve Wilson, Brent Winters, and Gary Woods.
A special thanks to Butch Pujol and Heather Colman of Digital
Page Author Software and Service (http://www.digital-page-author-
software.com) for creating the wonderful e-book for us.
Copyright 2002 Robin Nobles. All rights reserved.
About the Author Robin Nobles, Director of Training, Academy of Web Specialists,
has trained several thousand people in her online search engine
marketing (http://www.academywebspecialists.com) training
programs. She also teaches 3-day hands-
on search engine marketing workshops in locations across the
globe with Search Engine Workshops
(http://www.searchengineworkshops.com).
|
