10 Ways to Reduce Chargebacks & Fraud

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...... is usually the name of the
3rd party processing company and not the company name of
the site the cardholder made their purchase from. This isn't
always the case, but in many cases it is. If you use a 3rd
party processor, and even if you don't, make sure the
customer knows what name will appear on their credit card
statement at the end of the month. This will help to reduce
any confusion that might would otherwise occur.

#5 Handle suspicious orders accordingly

If an order seems suspicious the best way to handle the
situation is to either call or e-mail the customer and attempt
to verify that they placed the order. As a rule of thumb, if in
doubt, check things out. It may be a good idea that if a
customer makes an unusually large volume purchase from your
site to follow-up with a verification call. This is where a
system like IVR terminals, previously mentioned above, can
come in very handy.

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#4 Watch out for orders using free e-mail addresses

Be wary of accepting orders from people who used a free e-
mail address when ordering (i.e. Hotmail, Yahoo, etc.).

Tracking people who used a free e-mail address is almost
impossible, it's much easier for them to get away then if they
used their Internet Service Provider (ISP) or their own
company web site e-mail address. To check whether an e-
mail address is a freebie or not just take the part of the
address after the "@" symbol, add "www" to the front of it and
see what website it brings up (i.e. joe@yahoo.com =
www.yahoo.com

#3 Signatures on delivery

If your business delivers products use a carrier that requires a

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signature on delivery, and allows you to have a copy of the
signature. Retain these for your records.

#2 Request fax copies of ID and credit card

You may want to request your customer to fax a copy of both
sides of their credit card and driver's license. This tactic
usually works best in a B-to-B (business to business) sales
environment. While this is not a defense under Visa or
MasterCard rules, it is yet another way to deter fraud.

#1 Posting a warning message

Taking the time to post a warning message on your order
page to those who may attempt to make a fraudulent order
will greatly deter the number of instances of fraud. Be sure to

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mention that IP (Internet Protocol) addresses are being
logged. IP addresses can come in handy when locating people
about fraudulent orders.

Taking measures to deter and eliminate fraud and chargebacks
from occurring are a necessity in order to operate a successful
online business. Each day companies dedicated to risk
management are developing solutions to provide merchants,
like yourself, with extra protection because of the financial
burdens chargebacks and fraud can bestow if ignored.

About the Author

Jim Conley II, CEO/Founder of MerchantSeek (http://www.merchantseek.com).
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