|
10 Ways to Make Sure Your SEO Goes Out of its Way for You
...... it's a good idea to be available for strategic conference calls.
7. Stick to the program.
Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts.
8. Keep statistics in perspective.
With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits.
SEO firms appreciate informed clients ' to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags.
Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint.
About the Author Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based http://www.fathomseo.com">search engine optimization (SEO) firm. He authored the 'U.S. Manufacturers Resist Natural Search Engine Optimization' study and white paper, 'Search Engine Marketing: Get in the Game.' michael@fathomseo.com">michael@fathomseo.com
Marketing CompaniesCopyright 2005 Anik Singal Everyday I see more and more affiliates making the same mistakes. The worst part is that they're just doing .....
|
