|
10 Ways To Get Your Share of the Mature Market
...... boomers who started turning 55 in 2001.
3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active.
4. Stick to the facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure.
5. Design your communications so that older people will stick around and read what you have to say.
6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics.
7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical.
8. Win mature people over gradually. You will have to gain their trust before they will buy from you.
9. Give them content. Older people are avid readers and will appreciate the information you provide.
Pricing AdvertisingYou might have an attractive web site with great products, but your site will sit untouched in cyberspace without ..... 10. Sell what appeals to the mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren; the low-down on the best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money.
Get with the "age wave" now, and find ways to profit from this incredible, growing group of consumers.
About the Author Dr. Fritz is publisher of www.notyetretired.com targeted to people over 50; and www.second50years.com aimed at businesses that market to seniors.
|
