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10 Ways To Extend The Reach Of Your Site
Pricing AdvertisingYou might have an attractive web site with great products, but your site will sit untouched in cyberspace without ..... ...... subtly ask those who bookmark your site
to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site's visitors by
building your own opt-in list newsletter or ezine. Broaden
the scope of your site by offering diverse information in
these publications.
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to
your site. Include links to your website and build name
recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will
give your site greater exposure and build site or brand
recognition. More importantly, if you offer helpful and
well informed information your site will acquire a resident
expert - you!
Off-line Advertising
Placing your site's logo or URL in off-line places, billboards,
t-shirts, caps, but try to resist the latest trend - putting
URLs on body parts! Off-line exposure will greatly extend
the reach of your site.
Burning CDs
Burning your best programs or information on CDs, DVDs or disks
and distributing these around to all interested parties
will create more recognition. Great for reaching non-online
computer users.
RSS Feeds and Blogs
This may prove to be the granddaddy of ways to extend your site.
The original name for RSS stood for 'Rich Site Summary' - you
make a summary of your website and syndicate it to all interested
parties. Other webmasters will take your syndicated RSS feeds
and place them on their sites. You create mini satellite sites
of your content all over the web!
In addition, as your site expands and grows, other opportunities
will present themselves... in traditional media such as TV, Radio
and Print advertising. Starting an affiliate program for your site
is another option you may want to consider. An affiliate program
can greatly expand the reach of your site. So too, will starting
mirror sites in different languages or countries.
As you can plainly see, there are countless ways to extend the
reach of your site. However, just trying a few of these will boost
your site's creditability and visibility, bringing in more targeted
leads and traffic. So it's your move, don't just let your site
sit there, start implementing some of what you're just read.
The whole world is waiting...
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